This week it’s been 12 months since ShropCamp changed my life, which may sound a bit OTT but it’s true. As a Newbie (see N) I was defo out of my depth, and left a bit shell shocked by the whole unconference whirlwind, but it had also been my light bulb moment. It helped me with some of the basics like:
· What was social media – was it just Facebook and Twitter or is there more to it?
· How are others in Local Gov using it to reach service users?
· How can we measure our reach or impact?
· What ideas can I pinch and use?
· What the feck was a hashtag?
So, here’s an A-Z of life since ShropsCamp (sorry it’s a long one)
A is for
Audience. – know your audience; look at the platforms they are using; look at when they are using them; look at how they are using them. I noticed a key time for our service is after 8 o’clock in the evening, when the children are in bed, and also at weekends when families have some time to relax. We try to post as much as we can at these times to get maximum reach. We don’t auto post but post live. Yes it means evenings and weekend working and you have to find someone dedicated (read fool) enough to do that but it hopefully gives us a better reach.
B is for
Blog – I like writing. I write for work and when we go on our jolly holidays I write a travel journal, so a blog was something I wanted to set up as an extension of this. I set up a personal blog and have been blogging on a weekly basis for a few months. Yes there have been times I have questioned why I blog, and who I’m blogging for but it’s been an enjoyable experience so far. I have also looked into a creative writing course to try help with the flow and style of my blogs. Extra exciting is I’ve even managed to get approval for a work blog which we’re launching in a few weeks.
C is for*
Channel Migration – I doubt there isn’t a local authority who isn’t working towards channel migration in the face of increasing financial pressures and it’s something which we are considering for our frontline service. It’s important for those who can, through ability and opportunity, to be able to self-serve but it shouldn’t replace all other routes through which to access a service and obtain information. We work with vulnerable families and families in crisis and, even if they could, the last thing they would want is to spend time online accessing information. We need routes of access to operate alongside each other, responding to individual customer’s needs, rather than just dumping everything online.
D is for
Digital – I am still hopeful that there is going to be a Shropshire Digital Festival, even if it isn’t going to be in May. It would be utterly brilliant to bring this to Shropshire. Watch this space.
E is for
Evaluation – there’s lots of discussion about how we evaluate social media, but as with any business tool the objectives need to be clear from the outset before it is possible to see if they have been achieved through the chosen channel.
F is for
Facebook – this is where my service first dripped its toe in the social media water. It took us 12 months of trying, but we were one of the first in the local authority to have approval to set up a page – and it was only for a 12 month trial. Things have changed since then, thankfully. I wonder which is the better strategy for corporate/frontline accounts, setting up sites based around customer type or based around subject type, or a bit of both maybe. If you’re interested in seeing our page it’s here Shropshire Family Info on Facebook
G is for
Google Plus – As a new(ish) social networking platform there seems that there is a lot of sitting on the fence and waiting to see what happens - will it take off in the way Facebook and Twitter has. For me that isn’t a good enough reason not to occupy a space on there. As a service we’ve taken the plunge and will launch our new Google Plus account in a few weeks. One of the deciding factors for us was that statistics showed there were more men than women using it – and we saw this as a chance to reach more dads.
H is for
Helpful – A couple of days after ShropCamp I put a plea out on Twitter for anyone who could help a newbie with tips and ideas on using social media in local gov. I was utterly amazed by how helpful people were, and how willing people were to share ideas and tips, that Dan Slee was one such person. People give help so generously and this hasn’t stopped as the year has passed.
I is for
Infographics – oooh pretty pictures, I like. We’re even developing some. I’ll share them when they’re ready.
J is for
JFDI – don’t faff about, seize the moment before it’s passed.
K is for
Keeping it real – I was very clear that through our use of social media we should always keep it real. We needed to build up trust in parents so they could have confidence in us. There wouldn’t be this trust if we faked anything or presented ourselves as something we’re not. We don’t profess to know everything but our customer centred ethos pushes us to always help, as best we can.
L is for
Learning – it’s been quite a learning curve over the last 12 months and I feel I’ve learnt loads so far but I know my learning will continue, as I am sure will others. This ‘thing’ moves at such a fast pace that I think there will be times when we all have to stumble in the dark and stub our toe before we reach that light bulb moment, but it will come.
M is for
Media Surgeries – after ShropCamp I realised that I needed some practical support on how to execute social media tools and to also begin exploring what other social media tools may be of benefit to my service. I heard that a Social Media Surgery might be a useful place to start. These have been established to help the voluntary sector and individuals within local communities develop skills to use social media tools and share knowledge on the options available. I came away from the session full of information, ideas and motivation to implement what I had learnt and to explore further the possibilities that were available. It was a really useful place to start and I would highly recommend them to anyone who wants to know more about social media. Thanks to #shrewssms
N is for
Newbies – At #localgovcamp in June there was a very useful Social Media/Local Gov Jargon list handed out where there was a term I associated with, a ‘Newbie – (adj.) Someone who is new to social media. They should be helped and assisted. No, seriously, they should. We were all newbies once and in many ways we still are.’
O is for
Opportunities – social media offers lots of opportunity to engage, learn, innovate, share, make friends, discuss, debate, have fun, raise awareness. It can offer you anything you are looking for, you get from it what you want, based on what you are prepared to give. We walk a two way street afterall.
P is for
Policy – the best policy I heard for social media was ‘Don’t be a dick’ and if anyone knows who that should be credited too please get in touch, as credit where credit is due.
Q is for
QR Codes – I had the opportunity of trialling the use of QR codes for a Summer Fun campaign we promoted in July 2011. We were encouraged to try and drive as many people on-line as we possibly could so we printed 25,000 postcards and distributed them to all school aged children in Shropshire. We hit a few stumbling blocks with technology, the destination and the ‘what’s that?’ questions from service users but I still think it is something we will trial again this year as we definably saw an increase in traffic and there is greater awareness out there now.
R is for
Riots – I saw lots of news emerge first on twitter over the last 12 months and sat agog as I watch some stories develop. One of the first news threads I followed, with disgust, was when it emerged journalists had hacked into Milly Dowler’s phone and the anguish this must have caused her parents. The drama was unfolding fast and it was fascinating waiting for the next calamity to be published. I also followed the August Riots on twitter, again astounded by the speed in which news can emerge and be shared. It was difficult to keep up with the pace at times. Some blame has been placed at the feet of social media during the riots, as a tool through which rioters could congregate, where rumours and scaremongering could take place, but I also watched twitter for the positive post riots response in bringing communities, strangers together to clean up afterwards.
S is for
ShropCamp – Looking back now and having been to similar unconference camps I don’t quite think I appreciated what it meant to have such an event in Shropshire, and looking through photos of attendees I didn’t quite realise the company I was keeping that day. Thank you to all who helped organise and all I spoke to on the day. S is also for Stars and you all one of those, especially that fabulous Ben Proctor of Likeaword fame.
T is for
Twitter - Until I attended ShropCamp I hadn’t sent a single tweet. Now I’ve sent loads. Twitter gives me access to information, news and also fun. There are some incredible people on twitter who I admire, am a little in awe of and who make me laugh. My work Twitter account (@ShropFamilyInfo) has over 100 more followers than my work Facebook page and I think my twitter love has influenced this a little. Maybe I’ve neglected Facebook a bit as a result.
U is for
UK Gov Camp – this was a great event, and I hope more frontline services attend the various camps across the country in the future. Frontline services should be encouraged, with the support of central/corporate teams, to embrace social media for the potential it can offer in reaching specific user groups and attending camps is a great way of discovering the potential.
V is for
Virtual Family Information Service - I wanted to use social media as a route through which to not only deliver information but to also get to know our customers a little better, to engage with them and for them to feel confident to ask us questions about their family. To do this we wanted to create a virtual Family Information Service, an extended family network of support – where members could share the highs and lows (#shatteredparentsclub) of being a parent, where they know we appreciate that children don’t come with a manual and that as a parent, every day is a school day.
W is for
Weekly Blog Club – I love Weekly Blog Club Janet Davies deserves a mass of praise for the encouragement, retweets, weekly summaries and squidgy deadlines. Thank you for all you do Janet and thanks to fellow #weeklyblogclub members for also being such a supportive bunch of friendly folk.
X is for
eXciting – I’m excited by the possibilities social media has for delivering a frontline local gov service, and although I’m fairly late to it all, I don’t think we’re doing bad so far.
Y is for
Yammer – We now have a corporate account but I don’t think I make the most of it. I need to change this as it offers a valuable route to raise awareness of our work to colleagues (a lot of whom are parents and therefore potential service users) but also help me understand a bit more about the council as a whole and the great work which is being undertake. Time doesn’t often allow me to check but I need to make it part of my daily routine. Stop. Yammer time. (sorry, always makes me think of MC Hammer)
Z is for
Zombies – are you prepared for a zombie attack? I’m not. I couldn’t care less frankly, but it began with a z and has links to social media so it gets a mention.
Well done you made it to the end. Thanks for reading, now go and get yourself a big slice of cake.
*(C is really for #Cake #CurlyWurlyKate or @CakeBentham)
@katebentham
18th April 2012